We are a team of technologists, product managers, and marketing specialists with over twenty years of experience. By using technology-driven strategies, Pivotal Insights is enabling grassroots campaigns to identify and engage your audience.
Barack Obama and Donald Trump ushered in a new era of digital campaigning. Obama revolutionized campaigning by primarily relying on text-messaging, email marketing, and employing social networks. Trump demonstrated that in the new age of digital campaigning, precise voter targeting is the key to winning.
Voter targeting and engagement are the keys to winning races today.
By employing a tech and digital-first campaign strategy, we ensure campaign funds are being spent effectively and efficiently to reach the right voter.